Il contributo della tecnologia non si limiterà agli schermi digitali dei Drive Thru. McDonald’s recently made headlines in the technology world when they announced their $300m acquisition of personalization platform Dynamic Yield.. Inoltre, Dynamic Yield rimarrà un'azienda indipendente che proseguirà a supportare i propri clienti attuali e ad attirare futuri clienti. Over 92 percent of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. With the agreement, McDonald’s becomes the sole owner of Dynamic Yield, which is based in New York and Tel Aviv. The company was acquired by McDonald's in 2019. 25, 2019 – McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. “We’re thrilled to be joining an iconic global brand such as McDonald’s and are excited to innovate in ways that have a real impact on people’s daily lives.” When McDonald's spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. Alla chiusura dell'acquisizione, McDonald's inizierà a introdurre questa tecnologia nei ristoranti Drive Thru negli Stati Uniti, nell’arco del 2019. Upon closing of the acquisition, McDonald’s will begin to roll this technology out in the Drive Thru at restaurants in the United States in 2019 and then expand the use to other top international markets. L’intenzione della multinazionale del food è di spingere dunque ulteriormente sull’acceleratore della tecnologia e dell’innovazione nella customer experience. McDonald's $300 million purchase of tech company Dynamic Yield last week — a first for fast food — and its $3.7 million investment in mobile app developer Plexure may have left some in the restaurant world scratching their heads. The top 10 competitors average 7.4M. Additionally, McDonald’s pledges to continue investing to build the core technology and develop the staff. McDonald's to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience CHICAGO and NEW YORK and TEL AVIV, Israel, March 25, 2019 /PRNewswire/ -- McDonald's Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald's will acquire Dynamic Yield, a leader in personalization and decision logic … McDonald's è un nome che difficilmente può non risultare familiare. McDonald’s has wasted no time in bringing personalization to its restaurants since the company’s acquisition of Dynamic Yield in March. You are leaving the McDonald's Corporation web site for a site that is controlled by a third party, not affiliated with McDonald's. {{data.orderNowJson.subheadingPrimaryDeliveryPartner}}, {{data.orderNowJson.noDeliveryPartnerError}}, {{data.orderNowJson.subHeadingTwoOrderNow}} {{[0].marketingName}}, {{data.orderNowJson.deliveryFromText}} Dynamic Yield ha lavorato sin dall’inizio per offrire soluzioni per le organizzazioni customer-centric intenzionate a considerare le esperienze e la personalizzazione individualizzate una priorità strategica. The content and policies, including the privacy policy, on the site you are entering may vary from McDonald's viewpoints and policies. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items. Sulla quale, peraltro, McDonald's dichiara di voler continuare a investire. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield's technology will allow McDonald's to provide digital menu boards at the drive-thru that use machine learning to offer items based on … Il marchio fa anche alcuni esempi concreti di possibili applicazioni di questa tecnologia. Si tratta di uno strumento flessibile e potente dedicato a marketer, product manager e ingegneri. Liad Agmon, Ceo di Dynamic Yield, sul blog dell’azienda condivide l’evoluzione che ha portato a questa importante svolta. Nella nota ufficiale di annuncio dell’acquisizione, McDonald's informa che utilizzerà questa tecnologia per offrire una customer experience ancora più personalizzata. Dynamic Yield sembra destinata a svolgere un ruolo cruciale nella trasformazione digitale di McDonald’s. McDonald’s recent advancements in the tech space – including the development of McDonald’s Global Mobile App, Mobile Order and Pay, indoor and outdoor digital menu boards and self-order kiosks – have transformed customer experiences in and around its restaurants, by giving customers more ways to pay and personalize their orders to meet their needs. Nata come piccola realtà, la tecnologia Dynamic Yield potenzia ora più di 300 brand in sei continenti. McDonald’s declined to comment for this story. McDonald's is not responsible for the opinions, policies, statements or practices of any other companies, such as those that may be expressed in the web site you are entering. Dynamic Yield’s ability to meet McDonald’s customer needs, coupled with their commitment to grow capabilities around ever-changing consumer trends and evolving marketing technologies, allows for the continued advancement and elevation of the McDonald’s customer experience with technology and innovation. {{}}, {{data.orderNowJson.accessibleLableforCloseIcon}}, {{data.orderNowJson.primaryPartnersConfig[0].primaryPartnerName}}, {{data.orderNowJson.deliveryFromText}} {{}} {{}}. Founded in 2011, the company has around 200 employees and a client roster that includes Sephora, IKEA, Lacoste, Urban Outfitters and The Hallmark Channel. La tecnologia Dynamic Yield è anche in grado di fornire suggerimenti istantanei. Dynamic Yield has 200 employees and is ranked 1st among it's top 10 competitors. When you roll up to a McDonald's drive-thru in the near future, you might notice the menu changing while you're ordering to persuade you to buy a few more items. McDonald's has acquired Dynamic Yield, a company that focuses on personalization and recommendation technology, in a move that the company hopes will accelerate its … Il colosso dei fast food è disposto a pagare oltre 300 milioni di dollari per la società hi-tech. The rumored $300 million deal is its biggest acquisition in two decades. All Rights Reserved. Headquartered in New York, the company serves more than 300 brands across the world. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers.”, Liad Agmon, co-founder and CEO of Dynamic Yield, added: “We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalization a core activity. Non è fantascienza: la multinazionale dei fast food ha infatti annunciato a tale scopo della startup israeliana Dynamic Yield, specializzata in tecnologia della logica decisionale. ©2017-2019 McDonald's. The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging. CHICAGO, NEW YORK & TEL AVIV, ISRAEL – Mar. Considerando che l’iconico marchio conta decine di migliaia di ristoranti in oltre 120 mercati in tutto il mondo. © New Business Media Srl - Via Eritrea 21, 20157 Milano - Codice fiscale, Partita IVA e Iscrizione al Registro delle imprese di Milano: 08449540965. Headquartered in New York, the company serves over 350 brands across the world. McDonald's recently announced that they've agreed to acquire Dynamic Yield for $300 million. The announcement does not include a price, but a … McDonald’s tested this technology in several U.S. restaurants in 2018. Not so long ago, McDonald's bought a company called Dynamic Yield. We’re thrilled to be joining an iconic global brand such as McDonald’s and are excited to innovate in ways that have a real impact on people’s daily lives.”. The follow-up should not. MILANO – L’intelligenza artificiale ( IA ) al servizio dei menu di McDonald’s. This unusual pairing underscores a critical point in the evolution of omnichannel retail: 1-to-1 personalization is becoming a default layer of any shopping experiences involving a digital interface. McDonald’s announced last month it was acquiring Dynamic Yield, a company that makes personalization software. Dynamic Yield will also continue to serve their current, and attract future, clients. Quali, ad esempio, i chioschi self-order e l'app mobile globale di McDonald's. Salva il mio nome, email e sito web in questo browser per il mio prossimo commento. Le funzionalità di data management della piattaforma Personalization Anywhere permette la creazione rapida di interazioni digitali fortemente targetizzate e scalabili. Questa acquisizione consentirà a McDonald’s, sottolinea quest’ultima, di essere una delle prime società a integrare tecnologia decision-making nel punto vendita fisico al cliente. La piattaforma definita Personalization Anywhere da Dynamic Yield è potenziata dall’intelligenza artificiale, è omni-channel e va oltre il Customer Data Management. Dynamic Yield's revenue is the ranked 2nd among it's top 10 competitors. Please be sure to review the policies of every site you visit. Se questo articolo ti è piaciuto e vuoi rimanere sempre informato sulle novità tecnologiche. Dynamic Yield CEO and co-founder Liad Agmon said: “We started Dynamic Yield seven years ago with the premise that customer-centric brands must make personalisation a core activity. 25, 2019 – McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. McDonald's inizierà anche il lavoro per integrare la tecnologia in tutti i suoi touchpoint di digital customer experience con il cliente. La piattaforma definita Personalization Anywhere da Dynamic Yield è potenziata dall’intelligenza artificiale, è omni-channel e va oltre il Customer Data Management. But it’s all a part of an industrywide push to increase tech adoption. Dynamic Yield will remain a stand-alone company and employees will continue to operate out of offices around the world. McDonald's rende inoltre noto di aver già testato questa tecnologia in diversi ristoranti negli Stati Uniti nel 2018. McDonald's said the acquisition of Dynamic Yield will give it access to new technology to offer a more personalized customer experience by changing outdoor digital drive-thru menu displays. While Dynamic Yield currently lists a number of brick-and-mortar players among its customers — including Forever 21, Ikea and Urban Outfitters — none are in the restaurant business. The 38,000-store burger chain will continue to invest in Dynamic Yield, which … Dynamic Yield has raised $77 million, most recently a $32 million Series D in August. “Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms,” said Steve Easterbrook, President and Chief Executive Officer, McDonald’s Corporation. Dynamic Yield rientra nella strategia digitale portata avanti dall'amministratore delegato di McDonald's, Steve Easterbrook, che da quando ha assunto le redini della società nel … Per poi estenderne l'uso ad altri mercati internazionali. Grazie alla tecnologia decision-logic prodotta dall’azienda israeliana, McDonald’s punta infatti a personalizzare al meglio i menù. McDonald’s will also begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s Global Mobile App. CHICAGO, NEW YORK & TEL AVIV, ISRAEL – Mar. Essa servirà a migliorare altri punti di contatto della digital customer experience. This boasted it could predict what customers would order and vary the displays at the drive-thru, using parameters such as … This will enable McDonald’s to be one of the first companies to integrate decision technology into the customer point of sale at a brick and mortar location. Dynamic Yield is platform agnostic and seamlessly integrates with your existing tech stack Personalize, optimize, and act on your data using the tools already in your stack, including data management platforms, eCommerce enterprise systems, email marketing services, web analytics solutions, and more. Dynamic Yield è un’azienda israeliana, con sedi a New York e Tel Aviv, specializzata in tecnologia di personalizzazione e decision logic. Dynamic Yield will play a critical role in McDonald’s digital transformation, allowing it to become even more focused on the customer by deploying our technology in outdoor digital Drive-Thru menu displays, as well as other digital customer experience touchpoints, such as self-order kiosks and the McDonald’s Global Mobile App. Così come in base al meteo, alla situazione attuale dell’affollamento del ristorante e alle voci del menu più “trend” del momento. Ciò, con l’ausilio della tecnologia Dynamic Yield. L’acquisizione da parte di McDonald di una compagnia AI (Dynamic Yield) la scorsa settimana è uno dei due potenti indicatori di come l’IA cambierà rapidamente le storie e le strutture che abbiamo usato per definire l’esperienza umana per oltre 70 anni. Together they have raised over 35.6M between their estimated 233 employees. Nonché di visualizzare elementi aggiuntivi all'ordine di un cliente sulla base delle scelte già fatte. 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